You know Letterbox from the wide format of films. Now it’s all the rage in design. New screen sizes are driving new image proportions. It means images can look as if they are stills captured from the movies. We really like this trend. It’s the intersection between still photography and motion.
Not long ago consulting firm McKinsey & Company held a roundtable discussion on the future of marketing. One attendee, American Express CMO John Hayes, said that marketing is undergoing a revolution — a power struggle over who controls a company’s message. Only you can make the digital small talk necessary to cultivate prospects. “The world […]
About 65% of advisers consider their firm’s website their most successful marketing activity, according to the InvestmentNews 2014 Financial Performance Study of Advisory Firms. A website can be so much more than a landing page linked to search engines and social media sites. If your website doesn’t measure up, prospects will be encouraged to move […]
Color trends affect many areas of life — fashion, interiors and, yes, graphic design. It’s important to keep up with color directions to ensure that your marketing has the look and feel of being current. Marsala is ideal for use in graphic design and packaging. Eye-catching, but not overwhelming or bright, consumers are immediately drawn to […]